Never Say Die!

Subliminal Projects is presenting NEVER SAY DIE! : Celebrating 50 Years of Black Sabbath, curated in collaboration with Home of Metal. This immersive showcase features portraits from the Home of Metal Black Sabbath fan archive, historical photos, ephemera, and memorabilia, and a group art exhibition. In conjunction with the opening of NEVER SAY DIE!, Subliminal Projects has teamed up with iconic Los Angeles rock venue The Echo for a special concert following the opening reception.

Formed in Aston, Birmingham England in 1968 and cited as the pioneers and godfathers of heavy metal, Black Sabbath was founded by Tony Iommi, Geezer Butler, Ozzy Osbourne and Bill Ward. From humble beginnings, Black Sabbath created a new sound, a new aesthetic, and a new culture – Heavy Metal. Fifty years later we celebrate the band, their impact on music and the fans that turned Black Sabbath and Heavy Metal into a global phenomenon.

The exhibition aims to showcase how the music of four working-class men from Aston, Birmingham UK captured the hearts and minds of fans globally and inspired an entire genre of music, art, culture and community.


Ben VenomDavid Cook (BONE THROWER)Dennis McNett (WOLFBAT)Gareth StehrKelly BreezLucy McLauchlan, and Shepard Fairey.


SUBLIMINAL PROJECTS is a multifunctional gallery space promoting diverse forms of art while providing a forum for contemporary dialogue. It was established by Shepard Fairey and Blaize Blouin in 1995 and played an integral part in introducing skateboarding culture and design to the art world. Now located in the historic neighborhood of Echo Park, SUBLIMINAL PROJECTS continues to offer a platform for artistic exploration and innovation. Gallery hours are Wednesday through Saturday from 12 to 6 pm.


An ambitious cultural project, Home of Metal celebrates the forefathers of Heavy Metal, Black Sabbath, and the music inspired by them, which has left a distinct mark on popular culture, and created a dedicated global following.

Home of Metal’s exhibitions and events join the dots between music, social history, visual art and fan cultures to produce a new perspective on Heavy Metal; one that is celebratory, eschews notions of high/low art and joins audiences and performers together.

Home of Metal is project created and produced by Capsule and is generously supported by Arts Council England, Heritage Lottery Fund, Laney Amplification.

For more information, please visit or follow them on Instagram (@homeofmetalUK ).